Understand how data quality influences every aspect of marketing performance including the negative or positive impact it has on business intelligence, campaign management and predictive modeling initiatives. Gain insight into what the future may hold for businesses regarding the data management space and what can be done to fully capitalize on it for greater ROI.
Bob Orf interviewed by BeyeNETWORK
Monday, 05 May 2008 07:52Listen to a conversation between Bob Orf, DataMentors CEO and Ron Powell, Editorial Director for the BeyeNETWORK, which provides insight into the intrinsic value that superior Data Quality brings to a company’s marketing table.
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