Who uses DataMentors' Data Quality and Marketing Analytics Solutions?
 

"I manage Customer Relationship Management (CRM) for a large financial institution.  Every month, as many as four product inserts are included with each of the 36-million invoices sent to our customers.  However, every piece of marketing material that lands in front of a wrong set of eyes costs us three cents. Multiply that three cents by fifteen-percent of our gross annual mailing numbers and we’re looking at millions of dollars squandered away. 

Using PinPoint, we are better able to understand our customers’ needs and buying habits. We can quickly run marketing analytics reports, profile our customers’ purchasing habits, and identify new prospects.  Our marketing campaigns are now clearly-defined.  We’re funneling those millions of saved dollars back to our bottom line and that makes our shareholders very happy.” 

"We provide a wide range of communication products and services with an installed base exceeding 50-million residential and business customers.  Many of our product and customer databases operate on different platforms.  Additionally, thousands of employees directly key information into our systems, which inevitably increases the likelihood for record error and duplication.  

Using DataMentors’ DataFuse, we easily combined all our disparate databases into one centralized resource and can now eliminate bad data inputs and record duplication.  As a result, any group within our company now makes more educated business decisions because they all see the entire product or customer picture, which results in increased ARPU (Annual Revenue Per User).”

"I manage the IT department for a managed-care organization comprised of more than 400 facilities with over 6 million patient files.  Each facility maintains its own disparate customer database.  Individual patient records are updated on a daily basis by the staff as they interact with the patients.  With so many employees updating the database, the potential for erroneous data being entered into any one of the systems is greatly increased. Due to HIPAA compliance regulations, access to patient information is limited. 

With DataMentors’ DataFuse we are able to gather non-proprietary data from all the different databases, clean it and build a secure, easily accessible single data resource.  Now every group leverages the power of our unified customer database and we’re seeing substantial improvements in productivity throughout the entire organization as a result.” 

“Our company manages 26,000 timeshare condominiums across the country.  In order to increase overall occupancy, we needed to be more effective at cross-selling the various properties to our customer base.  Using a permission-based email campaign, we can interact on a much more personal level with our clients.  However, because we’re working with limited marketing funds, it’s imperative we only touch those individuals that display the traits of a multi-trip per year vacationer. 

With DataMentors’ NetEffect, we are able to identify customer profiles in real time and quickly deliver targeted marketing information that they will actually read and retain.  Better understanding our customer base has resulted in a substantial increase in our occupancy rates and, subsequently, our profits.”