Data Analysis

Database Mining and Marketing

PinPoint server has been developed to deliver speed and flexibility of data management and analysis for improved database marketing. It enables scaling of analysis to multiple millions of data rows through its underlying column based data storage. It works on top of any open relational database or can stand alone.

The Total Marketing Solution

• Field Statistics quickly give credibility to the database. The user can review and verify fields on the fly to determine the validity of the data. Information such as lowest, highest, and mean values are displayed for each field analyzed.
• Data Analysis gives full analytical access to create queries (filters), derived fields (including aggregates), and reports; including graphs, charts and mapping output. This allows users the capability to identify, interact and learn more about their customers to support marketing decisions through intuitive, fast descriptive and predictive analysis.
• Data Mining provides a fully integrated CHAID, decision-tree based data mining module for predictive insight into your customer. Create propensity to buy and churn models to both increase and maintain your current customer base.
• Cross Tabulation Reports profile trends and easily display how selected customer groups interact with one another.
• Distribution Reports are created with one drag-and-drop movement. Any field of information can be viewed within seconds enabling users the ability to maximize their database marketing efforts.
• Venn Diagrams show the interaction of several selections in a visual format. This allows exploration of groups that intersect, having one or multiple criteria in common.
• Virtual Fields can be created on the fly using data currently in the database, along with a large set of mathematical components.
• Profiling enhances the PinPoint analysis and visualization functionality by providing intuitive, wizard driven instructions for creating effective customer, prospect, or product purchase profiles. This tool allows any segment (or multiple segments) of customers to be profiled against the entire customer base and a report of key differentiating attributes is provided, including chi-square probability, index significance and z scores.
• Campaign Management combines customer insight and intelligence with the automated delivery of multi-channel, multi-stage marketing promotions, campaigns, and individual customer interactions. This module provides enterprise-wide campaign planning, scheduling, execution, and marketing automation for improved marketing.