Robert Orf, President

Bob Orf began his career in 1975 with the Federal Bureau of Investigation where he spent almost five years in the bureau’s counter intelligence division. He began his technical career in 1979 as a consultant with Time Sharing Resources (TSR), a New York-based time-sharing company. During his tenure with TSR, Bob worked with more than a dozen Fortune 500 companies. He helped oversee such diversified areas as communication network design, communication satellite traffic management, forecasting, market research, general ledger and sales tracking.

In 1987, Bob became one of the founders of OKRA Marketing Corporation, a database marketing firm which grew to 130 employees strong. Bob designed and developed the company’s initial mainframe and personal computer (PC) based householding and PC based access systems. John H. Harland Company acquired OKRA in 1996 and retained Bob to manage the Tampa office.

In 1998, Harland chose to relocate the Tampa-based resources. Rather than relocate, Bob saw a perfect opportunity to form a new company. Retaining members of his finely honed staff of expert programmers and analysts, Bob left Harland in 1999 to form DataMentors.

Bev Tannenbaum, Executive Vice President

Bev Tannenbaum started her career at the Federal Reserve Bank of Atlanta working in the computer-based banking business. She later managed the Electronic Funds Transfer Unit at the Federal Reserve Bank of New Orleans; then, in 1990, joined OKRA Marketing.

Throughout the OKRA years and then later, after the acquisition of OKRA by the John H. Harland Company, Bev managed 48 employees as the Director of Client Services as well as serving as a liaison between corporate marketing and the Tampa-based operations center. Her years of experience have allowed her to manage all areas of database marketing services from implementation and production to support, training and account management.

Working with Bob Orf since 1990, Bev joined him in creating DataMentors, Inc. Serving as DataMentors’ Executive Vice President, Bev realized the market’s need for a data services company dedicated to the quality of data that marketing departments rely on each day. Bev’s primary focus at DataMentors is Marketing, Account Management, and Administration.

Greg Kingen, Regional Vice President of Sales

Prior to assuming his current role and responsibilities with DataMentors, Greg built a notable reputation by racking up an extensive list of career accomplishments in the national and international Data Management Services arena. He has held sales and management positions with ADP, HSB Reliability Technologies and OKRA. As a prelude to joining DataMentors Greg worked at Firstlogic leading a sales force responsible for delivering data quality, customer data integration and master data management software solutions to customers across a broad spectrum of SIC codes.

Greg’s expertise in the areas of data quality and business intelligence analytics has continually helped customers sustain continued advancements in overall productivity and improve bottom-line profitability.

Greg joined DataMentors, Inc. in 2008 where he supervises all sales and partner channel activities for the company. He is also responsible for analyzing market trends and positioning DataMentors’ software services across a myriad of key vertical markets.

Greg holds a BA in Journalism from the University of Missouri.

Pierre Veronneau, Senior Systems Architect

Pierre began his career, in the early 1970s, in Canada, serving as a technical consultant for multiple corporations including Johnson &Johnson, Schering Plough, Banque Nationale de Paris, Bombardier MLW, Pirelli Cables, Reitmans and Blue Cross/Blue Shield, where he analyzed sales and marketing management systems and supervised the implementation of corporate mainframes, operating systems and OLTP systems.

Later, he served as Director of Software Engineering at NBS Southern, Inc. before joining OKRA Marketing in 1987 as a Senior Systems engineer. At OKRA, Pierre headed a team responsible for creating proprietary data management products including advanced database, search and reporting engines.

In 1999 Pierre applied his extensive database, programming and design knowledge, as one of DataMentors founding principles. Currently, he oversees a development team of analysts and programmers and with his “hands-on” management style he continues to remain engaged in the development of software solutions.

David Brinkley, Director of Professional Service

Dave Brinkley is both an athlete and a scholar. He studied within the Honors Math program at the University of California Berkeley before transferring on a full gymnastics scholarship to California State University. At Cal State Dave refined his interest in mathematics by majoring in Computer Science.

Dave's professional experiences have been laced with challenging positions at internationally recognized organizations. He has served as the Manager of Information Systems for Octel Communications, Manager of New Technologies at Wyse Technology, Information Systems Director with Fujitsu Computer Products of America, Chief Information Officer at Wood Associates and before joining DataMentors Dave was the Vice President of Technology at Clairvoyix.

With DataMentors, Dave has driven the development effort for the DataMentors solutions including the DataFuse application which is held in high regard within the Data Quality industry as the best relationship matching product on the market.

As the Director of Professional Services, Dave partners with clients to develop client-specific data driven marketing solutions. Using innovative database marketing techniques, his service will help to improve the response rates and ROI for DataMentors’ clients. Dave is also responsible for all customer and system support including security functions.

Gordon Daly, Director of Marketing

Gordon brings over 20 years leadership experience to the DataMentors’ sales and marketing table. Before joining DataMentors he held Senior Management and Executive Director positions with software and global communication companies such as: Simdesk Technologies, MCI, and Qwest Communications where he directed the development of numerous, highly successful, global sales & marketing programs. Prior to making the leap over into the technology sector, Gordon worked for 8 years at the New York advertising agencies of Saatchi & Saatchi Worldwide and LHS&B where he lead teams responsible for managing automotive manufacturer accounts.

At DataMentors, Gordon’s responsibilities fall squarely on developing programs to effectively grow our business while simultaneously building a powerful, recognizable brand within the category. He oversees all sales and marketing initiatives to insure the material and programs are effective and consistent in their conveyance of relevant information to current and soon-to-be clients that will help them continue to make well informed decisions for their businesses.

Gordon attended Roanoke College and Johns Hopkins University and holds a bachelors degree in Advertising Communications from MICA.

Jewell Kinnison, Technical Service Manager

Jewell launched her professional career in 1998 joining the Sterling Research Group, a marketing research company specializing in customer satisfaction survey analysis. As an Assistant Project Director, Jewell managed hospitality clients such as Harrah’s Casino and Hilton Hotels. In 2000 she joined Martix Technology, a Software Company delivering Campaign Management, CRM and ERP solutions, as a Project Specialist. Here she implemented various software packages in customer facilities, conducted training seminars, was involved with many facets of product development and was team lead on large implementations requiring her expertise.

Then in 2002 Jewell joined DataMentors. Among her numerous responsibilities as a Technical Service Manager supervising both an implementation and a production team, she also maintains a personal “hands-on” philosophy to implementing DataFuse services to insure DataMentors exemplary level of customer satisfaction is maintained.

She holds a BS in Business Marketing from University of Southern Florida.

Tanya Relyea, Account Manager

Tanya began her career in 1998 at Allmerica Financial working in a variety of capacities. After Allmerica Tanya joined Cox Target Media and was responsible for providing sales representatives research, segmentation and demographic consultation for enhanced customer service. After 5 years with Cox Target Media, Tanya joined Accudata as a CRM Business Analyst working closely with Fortune 1000 customers.

As a DataMentors’ Account Manager, Tanya is responsible for working with our clients, providing assistance on a variety of topics including contract, budgeting, and strategic marketing support. Her attention to detail, communication skills and self-imposed high standards for delivering the finest in customer support and satisfaction provide Tanya with the catalyst to establish strong relationships with our clients.

Tanya attended Middlesex College with a curriculum emphasis in Business Administration