The tools afforded businesses today that target databases with efforts to manage and maintain them are being recreated and enhanced, incessantly.As one use is realized, another purpose unfolds and the drawing board is revisited.
Between the various blogs, release notes, white papers, Twitter updates, etc., we have been inundated with an abbreviated education to realize how important it is to utilize the data hygiene software available. We know that information can become skewed or duplicated; that addresses may be old; that names may have changed.Depending on who is inputting said information, the same person could be entered on numerous occasions due to a variety of mismatched information that was provided.The list of reasons for a database gone awry can increase until it’s too late and a monster has been created. But, after treading through the flurry of articles and online computer magazines, one will certainly stumble upon a solution.
The solutions offered today are really providing more bang for your buck! Not only can you find the answer to repairing your disheveled database, but now there are avenues to make the best use of your marketing capabilities.Sure, the ability to de-duplicate your database will save you money on the front end and avoid customers from becoming less than impressed when they receive more than one mailer from you or directed to an incorrect name, but now there’s more capabilities available.
Drive time analysis software is being implemented in entire databases to calculate distances for stores, branches, etc. to better serve their clients, customers and members. Planning one’s day around a geographical area in an effort to be fuel conscious, conserving where possible, the closer the business location…the better!This also benefits the business to better understand where future growth would be advantageous.Drive time analysis is an incredible marketing tool that’s going to be seen as a multi-functional, multi-purpose application.
As is the case for much of our applications, we will probably wonder how we did without the drive-time analysis tool until now!
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DataMentors is a leading provider of data quality and business intelligence solutions.