The Data Deluge
Data is growing exponentially, experiencing unprecedented growth at phenomenal speeds. Did you know that Worldwide IP traffic will quadruple by 2015 and that more than 3 billion videos are watched on YouTube daily?
By 2015, nearly 3 billion people will be online, pushing the data created and shared to nearly 8 zettabytes.Analytics will be a major trend moving forward in order to stay ahead of the competition. Consumers are more sophisticated than ever and businesses must listen and be prepared to react to customers. Yelling louder will get you nowhere, except ignored by your audience. Customers expect to have a relationship with the brands and companies they use.
Businesses must also be more diligent than ever in ensuring that enterprise data is properly integrated and cleansed. In today’s high speed world, data is generated INSTANTLY. People are signing up for information on your website, clicking on your internet ads, viewing your facebook page, calling your customer service department, and interacting with your business on a variety of levels.
By utilizing a real-time data cleansing solution and capturing this information as soon as it occurs, managers can react to consumers instantly.
As we move into the age of Big Data, companies that put these technologies to work for them will significantly improve their efficiency and productivity, find revenue generating and cost saving opportunities, and are more apt at achieving a competitive differentiation in the marketplace.