Four Types of Segmentation to Better Target Customers
Trying to satisfy the needs of many customers at once is rarely productive. Because customers have different needs and values, segmenting your customers into groups will enable you to provide the products and offers that are most likely to drive them to act. Companies usually either target a large segment with many people in it or focus on a niche segment, which will have fewer people in it, but who they can serve well.
5 Ways to Improve Your Customer Experience in 2015
These days, we hear a lot about providing positive customer experiences. Winning loyal customers is no longer just about providing products and services with exceptional value and quality. Customers have more options than ever before and they are willing to pay more for products when brands deliver exceptional customer experiences. So what exactly defines the customer experience and what can you do to make improvements?
How to Fuel Your Retail Marketing in 2015
Whether it’s called multi-channel, cross-channel, or omni- channel, there’s no doubt that shopping through multiple channels is the new norm in retail. As consumers shop on the go and at the time of their choosing, marketers must find innovative ways to keep up with today’s empowered consumers.
How Manufacturers can Generate More Leads by Getting Social
When it comes to industrial sales, companies have a limited pool of potential customers. There is fierce competition among manufacturers within an industry or a niche to go after the same customers.
In a recent report by Cultivate Communications, 2014 Benchmark Study on Marketing for Manufacturers, lead generation was cited as a top priority. To generate more qualified leads, 53% of manufacturers are using email marketing, while 62% rely on referrals.
How to Become a Savvy Data-Driven Marketer
If you are a marketer, you are probably living and breathing data. And if you think you have a ton of data now, just wait. It’s getting more complex by the day. The world is moving faster, data is exploding, and on-the-go consumers are becoming more difficult to target. Finding the right customers and prospects is no longer like trying to find a needle in a haystack - it’s more like finding a needle in a pile of needles.