Due to a major shift from a paper-based economy to a digital driven one, the need for data management has significantly risen. Enterprises are reliant on digital data which require an abundance of servers operating 24/7 with additional hardware, data analysts and IT expertise. Do they bring it in-house or contract with an outsourced service? Now businesses have to weigh their options and decide where and how to manage all of this data. DataMentors tries to help ease the decision process.
To Host or Not to Host?
Data-driven marketing involves harnessing big marketing data and turning it into customer-centric results. So what exactly does this mean?