Data is growing exponentially, experiencing unprecedented growth at phenomenal speeds. According to IDC (International Data Corporation), by 2015, nearly 3 billion people will be online, generating nearly 8 zettabytes of data. Analyzing large data sets and leveraging new data-driven strategies will be essential for establishing competitive differentiation in the foreseeable future.
Today’s consumers expect to be able to interact with their favorite brands across multiple channels and according to their preferences. Whether they are in a brick-and-mortar building, shopping on-line or calling customer service, a consumer expects to have a rewarding and consistent experience. For these interactions to be successful, data must be integrated and available across all channels.
Due to a major shift from a paper-based economy to a digital driven one, the need for data management has significantly risen. Enterprises are reliant on digital data which require an abundance of servers operating 24/7 with additional hardware, data analysts and IT expertise. Do they bring it in-house or contract with an outsourced service? Now businesses have to weigh their options and decide where and how to manage all of this data. DataMentors tries to help ease the decision process.
To Host or Not to Host?
Data-driven marketing involves harnessing big marketing data and turning it into customer-centric results. So what exactly does this mean?