For industrial and manufacturing marketers, the integration of data, technology and marketing is producing a wealth of new opportunities to boost revenue streams. However, figuring out which technologies to implement and which data to utilize has challenged more than one B2B marketer.
With both competitors and potential customers constantly online, digital marketing channels are quickly outpacing traditional channel strategies. Simply put, digital marketing is essential in today’s fast-paced environment, and more marketers plan to invest.
Did you know that 84% of marketing databases are barely functional? NetProspex analyzed hundreds of companies, thousands of files, and over 61 million records for their Annual Marketing Data Benchmark Report.
In the age of the empowered customer, the reality is that you need your customers more than they need you. B2B buyers have more options and access to more products on numerous channels. Maintaining customer loyalty is no longer a matter of simply competing on price or product features. More so than ever before, customer experience is the new currency driving brand loyalty.
While individuals generate massive amounts of data on a daily basis, companies are also generating huge quantities of data. You may have heard the saying, “Data is the New Oil”? Companies are increasingly aware of the value of their data and are turning to solutions to package and sell this valuable commodity. In fact, according to Gartner, 30% of companies will monetize their data by 2016. This is good news for marketers looking to gain access to previously unavailable data sets.
Marketers love data. In a survey by GlobalDMA and the Winterberry Group, 77% of marketers are confident in using data-driven approaches to drive growth and better customer experiences.
Lead generation is a top priority for manufactures. That may be stating the obvious, but if you work within the manufacturing industry, you know there is fierce competition for a limited pool of customers – the same customers that your competitors are after.
Shoppers interact with retailers across a number of channels – through digital, mobile, social and in-store. As digital shopping has become the new norm, sales for online retailers have grown at rapid paces. In fact, between 2008 and 2013, e-commerce grew 10 times faster than in-store retail.