Marketers get data – or at least they get the importance of data. Data answers questions such as:
- Can you help me understand my customers?
- Which customers are my best customers and why?
- How can I find profitable new customers?
In automotive marketing, timing is everything. Purchasing a new car, making large repairs, or even changing auto insurance are all major decisions that consumers often don’t take lightly. Therefore, it’s imperative for auto marketers to use actionable insights into the consumer’s state of mind when implementing a campaign. Even the best offer sent at the wrong time will most likely be ignored, which means a waste of time and expenses for the business.
As data continues to grow at unprecedented speeds, organizations must embrace a data-driven mind-set to stay competitive. With the influx of bigger data and new types of data, companies of all sizes are increasingly dependent on large sets of information to make better business decisions.
Many businesses use telephone marketing as a key component of their marketing strategy. It can be a highly effective tool to increase revenue, provide a more interactive sale approach, and generate leads and appointments.
We live in an age where “Customer is King." We want to acquire more customers as quickly as possible, but of course, only the RIGHT customers that will become our most loyal fans, buy from us consistently, and spread the word about just how great our company is.
With any technology, there is a risk of mechanical failure. Unfortunately, in the case of automotive technology, failures can mean billions of dollars lost for auto manufacturers, and in the worst cases injury and even death for consumers. Since the National Traffic and Motor Vehicle Safety Act was enacted in 1966, more than 390 million cars, trucks, buses, recreational vehicles, motorcycles, and mopeds have been recalled to correct safety defects. Auto companies average 200 safety related and compliance recalls every year, and in 2015 vehicle recalls hit a record high of almost 64 million vehicles.
There are loads of digital marketing tools and tactics out there – some that are bright and flashy, others that are the “new shiny object” that quickly lose their luster, and yet others that continue to prove their value by contributing actual revenue to the company’s bottom line.
If you are a manufacturer, you know nothing is constant. One moment economists are predicting growth, and the next, reports reveal production is on the decline. According to MAPI (The Manufacturers Alliance for Productivity and Innovation), manufacturing production fell 0.6% in January, dropped 0.2% in February, rebounded 0.3% in March, and was flat in April. And forecasts for the future predict a boost in 2016 with a decline in 2017.