Data-Driven Marketing Solution

Dec 1, 2016

Data is the cornerstone of any successful marketing strategy. Data tells us who are customers and prospects are, how to personalize the customer experience, which channels they prefer, and informs...

Social Media Marketing

Nov 30, 2016

Social budgets are growing and brands are using social in more innovative ways to connect and convert brand followers. With the emergence of new platforms and evolving technology, the social...

insurance marketing

Nov 28, 2016

With mobile usage growing year over year, marketers are now deeply entrenched in a world of mobile marketing, messaging, and customer engagement. People carry their smartphones with them everywhere and...

Dealership Customer Experience

Nov 22, 2016

Based on recent research by SalesFuel , dealership reputation is everything. According to the study, 59% of survey respondents said dealership reputation was the most important factor when choosing which...

Online Retail Strategy

Nov 21, 2016

Despite the growing impact of ecommerce, 93% of retail sales still occur in brick-and-mortar locations . The caveat? The majority of these shoppers now start their research online before choosing...

Social Media Marketing

Nov 18, 2016

More than 2.2 billion people use social media, making this a channel wealthy with opportunities for marketers who can learn to harness and tap into this marketing channel. According to...

Data-Driven Marketing

Nov 16, 2016

For some time now, marketers have been in the midst of a data revolution that impacts all aspects of how businesses relate and can get to know today’s consumers. With...

Nov 15, 2016

Today’s car shoppers spend more time researching their next vehicle on their smartphones than at the dealership lot. Automotive marketers must follow suit and evolve their strategies to win with...

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