How a Large Utility Company Dramatically Improved Marketing ROI (Part Two)
This is the second blog in a two-part series discussing how a Gas and Electric Utilities Company serving over 1.2 million customers improved marketing ROI with high quality marketing data. Click here to read the first post, where we discuss how we developed a comprehensive marketing database for our client.
Manufacturers - Better Understand Customers through Segmentation and Profiling
Manufacturers have traditionally sold products through sales channels with a one-size-fits-all approach. However, as the marketplace becomes more competitive and customers have more options, manufacturers are turning to data-driven marketing solutions to better target end-users according to their individual needs and preferences.
How a Large Utility Company Dramatically Improved Marketing ROI
“No, Marketing Can’t Wait” – Building the Marketing Database
Data is constantly being generated as customers interact with utility companies through a multitude of channels, such as email and customer service departments. Customer information also resides in billing systems, collections accounts, and account usage data. Much of this data is often stored in separate systems and in various formats, making it difficult to efficiently analyze.
Data-as-a-Service: Empowering Marketing with Big Data Access
There is a whole lot of data out there – but all this Big Data we keep hearing about is only meaningful if you can actually do something with it. And that means collecting it, adding structure when necessary, storing, analyzing… and so on. Of course, this must all happen quickly or the data loses value and the opportunity it originally presented has passed.
How to Expand Energy Efficiency Programs Through Customer Segmentation
Utilities face increasing pressure to meet peak load and energy reduction targets while managing increasing energy costs. In pursuit of higher savings goals and in response to stricter regulations, electricity and natural gas programs are seeking new ways to expand their energy efficiency programs.