Girl juggling electronics

Feb 16, 2017

Gen Z, the generation born after the millennials, is rapidly becoming a critical audience for marketers and brands to understand. Even if they aren’t your target at the moment, they...

email marketing

Feb 15, 2017

Keeping your customers and prospects engaged with your emails can be a challenge for any marketer. If you are using email in your marketing mix, you know that click-throughs is...

girls shopping trip

Feb 14, 2017

The retail industry and the way consumers shop is continually evolving. Last year, we saw new apps, more mobile usage, innovative technologies, and savvier uses of data to create personalized...

customer engagement

Feb 9, 2017

Companies today can’t afford to lose their customer base and repeat business. While focusing on new customer acquisition should always be a goal, it can cost 7 times more to...

Car dealership

Feb 7, 2017

Consumers use multiple channels when shopping across industries and the auto industry is no exception. Taking this one step further, consumers not only use multiple channels but they expect to...

Email marketing

Feb 6, 2017

Email still reigns supreme as the top channel marketers are utilizing this year. In fact, according to a new study by True Influence, marketers are twenty times more interested in...

soccer family

Feb 2, 2017

It wasn’t all that long ago when targeting pre-baked or profiled personas was the height of sophistication for most data-driven marketers. On-boarded catalog cooperatives powered what was promised to be...

digital advertising

Jan 31, 2017

Digital media has been rapidly growing year over year. This year in fact will mark a milestone for digital advertising as it is expected to overtake TV for the first...

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