Digital Media

Jan 19, 2017

Digital media continues to be the top driver of growth in global advertising, capturing 72 cents of every incremental ad dollar in 2016. This number is projected to grow to...

Data Driven

Jan 18, 2017

Once an industry driven by gut instinct, marketing today is now a discipline driven by data. In today’s multi-channel world of brand engagement, data is absolutely essential to fuel the...

Email Marketing

Jan 12, 2017

Marketers love email – and for good reason. Report after report continues to indicate that email marketing is one of the best channels for producing ROI. And email is showing...

target marketing

Jan 11, 2017

Successful marketing is about targeting the right person, at the right time, and with the right message. While marketing techniques and the terms themselves have changed over the years, this...

omnichannel

Jan 9, 2017

Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers? This is compared to a 33% customer retention rates for companies with weak...

Customer Experience Automotive

Dec 29, 2016

No matter your industry – your company’s reputation matters. This may be stating the obvious but the concept of the customer experience has become so huge that by 2020, many...

Customer Experience

Dec 29, 2016

Putting your customers first matters – a lot. It should be a top strategic priority for every business. When your customers have a good experience, they are more loyal, spend...

2016 Blogs

Dec 27, 2016

Omnichannel data, data-driven marketing, first and third party data, fast data, Big Data… there is no question that data is the driving force behind successful marketing, personalized customer engagement, and...

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