We all need to focus on retaining new customers to grow our business. So how do you go about acquiring profitable new customers? And where do you find them?
Is your marketing data all over the place? Does the idea of sending a targeted multi-channel marketing campaign make you cringe? Do you really know what your best customers look like? If any of this sounds familiar, you are not alone.
Almost 6 in 10 marketers agree that personalizing content is crucial to their online marketing strategies. This is according to a recent report by Econsultancy, which also examined the types of data used to personalize consumer experiences and their impact on ROI.
With the advent of new technologies, more digital channels, and numerous social media platforms, the consumer shopping journey has undergone a complete transformation. Checking messages on smartphones is the new norm, getting recommendations from social peers is commonplace, and using more than 1 channel when making a purchase decision is now standard. In fact, numerous studies show that a large percentage of consumers make their purchase decision before they even walk into your store or reach out to your sales team.
Every manufacturer has a unique combination of customers and products. Marketers need to access customer and product data frequently in order to better understand end-customers and sales channels, as well as their unique needs and channel preferences. However, for many companies, this data is often stored in multiple systems and silos.
Most consumers shop across multiple channels – in fact, a whopping 72% want to connect and engage with brands through digital channels. Most businesses have made or are beginning to make the transition to better engage today’s digital consumers. Offline must be integrated with online methods, consumer data must be collected across all touch points, and marketers understand that personalized digital experiences will drive success.
We’ve talked at length recently about the benefits of using Data-as-a-Service (DaaS) to target in-market consumers. DaaS is a process that leverages the modern data ecosystem and real-time data analytics to create a customized “always on” dataset. It is completely changing the game for today’s marketers, fueling customer acquisition and retention strategies for marketers across all industries.
Finding and converting quality leads tops the list as one of the top goals for marketers. We all love that great feeling of finding the ideal prospect who is looking for our services or products at the moment and converting them to a sale.