Marketing Data Strategy

Aug 24, 2016

Data is at the center of today’s marketing strategies –essential to driving the right connections with the right people and across the right channels. With the fluidity of data moving...

Auto Insurance Marketing to Millennials

Aug 23, 2016

As more millennials enter the work force, they are purchasing more vehicles and will need auto insurance. By 2020, Millennials will comprise more than one of three adult Americans and...

Geolocation Retail Marketing

Aug 22, 2016

Mobile has completely transformed the retail landscape. According to Pew’s October 2015 research , 68% of Americans have smartphones and 45% have tablet computers. Mobile ownership is growing at record...

Dealership Email Marketing

Aug 19, 2016

Personalized emails targeted to the right buyer and at the right time can drive traffic to your inventory page and prospects onto your lot. Email is a highly effective customer...

Customer Experience Marketing

Aug 17, 2016

The customer experience has been and will continue to be top of mind for marketers across industries. Positive experiences generate more revenue, brand loyalty, and repeat purchases. On the other...

Automotive Industry Trends

Aug 16, 2016

Americans are slowly turning away from the concept of car ownership as a necessity and are looking at new options of mobility – car sharing. A study by ABI Research...

eCommerce Retail Trends 2016

Aug 15, 2016

Ecommerce and digital retail continues to skyrocket to new levels. New technologies and capabilities are enabling more convenient ways to shop online. Consumers are connected to mobile and online channels...

Digital Insurance Marketing

Aug 10, 2016

Today’s insurance consumer shops across more digital channels, turns to social media for recommendations, and uses mobile across the entire purchase journey. To address the needs of these digitally savvy...

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