Do You Believe Email Marketing is Dead?
There’s a reason why your in-box always seems to be overflowing – email marketing works. Despite all the claims that email marketing is dead, marketers continue to use email marketing as a primary means of customer engagement, acquisition, and retention.
So why all the rumors and the adages? RIP Email Marketing, Email Marketing is So Last Year, Email Marketing is DEAD, and so on and so on.
Take a look at some of these compelling statistics before you decide on email marketing’s fate:
How a Large Furniture Retailer Boosted Revenue with Better Marketing Data
A multi-location furniture chain, was struggling with establishing a clean, single view of the customer. Without comprehensive customer intelligence, they could not adequately target consumers for marketing offers, resulting in wasted marketing expenditures and lost revenue opportunities.
Daas. You may have never heard of it before. But Data-as-a-Service (DaaS) is an emerging service that has the potential to heat up the marketing landscape like never before.
One of the powerful ways DaaS is changing the marketing game is through data acquisition. We’re not talking about stagnant, third party data, but unique, compelling and hard-to-find data. Businesses need data to understand their customers, plan marketing campaigns, and improve their existing services or products. DaaS is ramping up the data game.
What Better Marketing Data Can Do For You
As data continues to grow at unprecedented speeds, organizations must embrace a data-driven mind-set to stay competitive. With the influx of bigger data and new types of data, companies of all sizes are increasingly dependent on large sets of information to make better business decisions.
Companies use and analyze data for any number of initiatives, such as improving productivity, cutting costs, and reducing risk.
Hey Big Data! Don’t Forget Your Little Data Cousin
There’s so much data being spawned today that many marketers may be missing out on the small data opportunities. While many articles suggest that big data is overhyped, this is more about misunderstanding that the value is not in the data itself but in the insights mined from the data. While more doesn’t necessarily mean better, big data shouldn’t be overlooked – it has the potential to bring huge competitive advantage and opportunity.