Mobile Marketing Strategy

Sep 21, 2016

Mobile has transformed how we shop, socialize, research, work, and connect with today’s world. In this age of mobile connectivity, marketers are fully aware that they must think mobile or...

Millennial Car Shoppers

Sep 20, 2016

When a millennial steps onto your lot, chances are that they are ready to buy. In fact 48% of 17 to 24-year-olds intend to buy a car on their first...

Sep 19, 2016

Email marketing continues to reign as the top channel for producing ROI. In the Email Marketing Industry Census 2016 report by Econsultancy and Adestra, 73% of marketers agree that email...

Sep 14, 2016

To stay competitive in today’s economy, the message is clear: marketers need to put the customer front and center. To deliver more compelling and rewarding customer experiences, messaging and offers...

Sep 12, 2016

Retailers and marketers across industries are well aware that consumers today are in charge. They use multiple devices, numerous channels, and are always connected. The consumer journey is disjointed and...

Sep 9, 2016

By now you are probably aware that the customer journey is fractured among any number of channels and devices. Multi-device and multi-channel journeys take twists and turns as consumers move...

Sep 8, 2016

Email, like every marketing channel, has undergone major transformations over the years. Yet for those companies who are keeping up with the email revolution, email marketing brings in a hefty...

Sep 7, 2016

With car owners keeping their car longer than ever, now is the time to take a serious look at how you are marketing your automotive service department. Currently, third-party repair...

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