DataMentors Awarded Tech Company of the Year in Pasco County
DataMentors has been awarded “Technology Company of the Year” by the Pasco Economic Development Council (Pasco EDC) at Pasco EDC’s 28th Annual Appreciation Banquet.
Pasco EDC created a short video in appreciation of DataMentors’ business in Pasco County. Watch the video here:
How a Large Utility Company Dramatically Improved Marketing ROI (Part Two)
This is the second blog in a two-part series discussing how a Gas and Electric Utilities Company serving over 1.2 million customers improved marketing ROI with high quality marketing data. Click here to read the first post, where we discuss how we developed a comprehensive marketing database for our client.
Manufacturers - Better Understand Customers through Segmentation and Profiling
Manufacturers have traditionally sold products through sales channels with a one-size-fits-all approach. However, as the marketplace becomes more competitive and customers have more options, manufacturers are turning to data-driven marketing solutions to better target end-users according to their individual needs and preferences.
How a Large Utility Company Dramatically Improved Marketing ROI
“No, Marketing Can’t Wait” – Building the Marketing Database
Data is constantly being generated as customers interact with utility companies through a multitude of channels, such as email and customer service departments. Customer information also resides in billing systems, collections accounts, and account usage data. Much of this data is often stored in separate systems and in various formats, making it difficult to efficiently analyze.