We’ve compiled a list of 50 of the best marketing statistics that every marketing professional or business executive will want to know. So if you are a marketing data geek or maybe just curious to see where your marketing strategies compare, read on!
In a recent poll, 93% of companies polled reported that data was essential to their marketing success [i]. Bruce Rogers, of Forbes Media, once said, “The road to better marketing is paved with data.” Data is foundational to a company’s sales and marketing efforts.
The customer journey has gotten more complex and consumers may engage with your brand multiple times before completing a purchase.
86% of marketers agree that is it critical to create a cohesive customer journey, according to a report by Salesforce Marketing Cloud and LinkedIn.
Manufacturers have traditionally sold products through sales channels with a one-size-fits-all approach. However, as the marketplace becomes more competitive and customers have more options, manufacturers are turning to data-driven marketing solutions to better target end-users according to their individual needs and preferences.
Furniture shopping has never been more complex – and neither has furniture selling. Consumers shop across multiple channels, have little brand loyalty, and a staggering 81% have already done extensive research on-line before they even step into your store.
Do you know what makes your customers tick? How well do you really know your customers? In the age of bigger data, tech-savvy consumers, and numerous digital and social channels, what your customer may have looked like yesterday is probably completely different today.
It may be time to take a fresh look at your brand’s customer personas to be sure you are keeping up in the Age of the Consumer. Times are changing and “Direct Mail Dave” is now most likely “Digital Dave” and “Savvy Sally”? She now posts everyday – we now call her “Social Sally”.
It’s not a secret that manufacturers face significant challenges. Every month there seems to be a new story about a factory closing or staff reductions due to offshore labor shifts. Prospects are doing more research online and making purchasing decisions before they even speak to a salesperson. And the buying process has become extremely complex with stakeholders including marketing, sales, and channel partners.
According to Inc., it costs a business about 5-10 times more to acquire a new customer than it does to sell to an existing one -- and on average those current customers of yours spend 67% more than a new one.