Energy providers are exponentially increasing spending in areas such as grid sensors, smart meters, and other platforms to analyze the data being generated from these devices. But, they also can’t forget the data they already have on current and potential customers. Energy providers must also understand how consumers are going to use the energy they are providing in order to identify new revenue opportunities.
In 2015 it was called “The Age of the Empowered Customer,” now 2016 is deemed “The Year of the Customer”, and it’s safe to say consumers’ assumption of control in future of retail will only grow from here. Consumer demands for mobile optimization, personalized content, and seamless offline/online integration are constantly on the radar of retailers looking for a competitive edge, and now consumer reviews are proving to be another critical factor that can set retailers apart.
The global automotive aftermarket industry is expected to reach $722.8 billion by 2020. Today’s consumers are keeping their vehicles longer and are more aware of the importance of preventive maintenance and scheduled servicing to maximize the lifetime value of their vehicles. This rising demand for aftermarket parts and services is spurring new growth and revenue opportunities for a wide range of businesses operating in the automotive aftermarket industry.
Reaching your customers and prospects at the right moment and through the right channel is key to any business. And social media is proving to fulfill this role for businesses across all industries. The insurance industry is certainly no exception. Research by LIMRA, the world’s largest association of life insurance and financial services companies, discovered that 93% of life insurance companies had social media programs in place.
A survey recently released by CallSource revealed a massive spike in inbound phone calls to car dealerships within the last year. With today’s consumers using their smartphones throughout the car purchase journey, many consumers prefer to pick up their phone as compared to filling out a web form or sending an email. However, one third of dealers are missing out on 1 in 5 of these calls to competitors.
Whether you love or hate politics, one thing is for certain. Come election year- you’re going to hear a lot about it. In this tense election season, candidates are pulling out all the stops to win votes and donations from constituents. This includes traditional means of grass roots, door-to-door campaigning to the more recent techniques founded upon big data analytics and technology. Winning elections takes a fine tuned blend of classic and modern campaign practices, and in essence borrows many characteristics from B2C marketing. Isn’t it really all about engaging consumers and winning loyalty? Politicians are realizing that there are big gains to be made when basing their methods on quality data.
Gen Z, the generation born after the millennials, is rapidly becoming a critical audience for marketers and brands to understand. Even if they aren’t your target at the moment, they will be soon. The Gen Z’ers, loosely defined as those under currently 20, are America’s largest demographic group (25.9% of the population). They are the nation’s first age group to be born into the digital era and already contribute $44 billion to the American economy each year.