If you are like most companies, you know you need to get started with Big Data – and sooner than later. Companies today are more customer-focused, are trying to outpace the competition, and are seeking new ways to grow revenue. These objectives are all fueling the need for Big Data insights.
If you are like most B2B marketers, you may be swimming in a sea of data. After all, “data is essential in marketing,” and “data drives results.” However, as you are taking this swim, you may also feel a bit like you are drowning in too much data. Rest assured - with a little structuring and integration, you will soon be safely navigating your way to shore, data insights in hand and the winning formula on how to sell more to your B2B buyers.
Today’s marketers are becoming technically savvier. They understand the need to improve customer experiences or implement digital marketing strategies to engage consumers across channels. Customer retention and acquisition, Big Data, social media marketing, and content marketing are just a few of the goals and strategies in today’s marketing toolbox.
93% of customers expect companies to have a presence on social media (Cone Communications). At this point in the social media frenzy, most companies have at least some sort of social platform or presence in place. This may be a Facebook page to share content, a LinkedIn group to network with prospects, or perhaps a Pinterest page to showcase products.
72% of marketers say social content has helped them close deals (Brafton). And there are a ton of consumers out there in the “world of social” holding conversations about what they want to buy and who they plan to purchase from. They are asking for recommendations, posting pictures of their favorite brand products, tweeting this, and posting that. Within this myriad of thumbs-up, hashtags, and likes is invaluable information consumers are sharing on their journey to purchase.
As a marketer, I know that my fellow colleagues are always looking for ways to generate more leads. More importantly, we are looking for techniques, tools, and best practices that will allow us generate the most quality leads for our company.
Most businesses know that content is a must-have in marketing. And not just any content. Good content.
Like the terms “Big Data” or “Omni-Channel” and “Multi-Channel Marketing”, “Digital Marketing” is another term that is top of mind these days. And while many of us have some notion of what it means, there are still quite a few questions about how to actually do it. So we are going to peel back the layers and share some of the top tips on how to become a digital marketing superstar.