DataMentors PinPoint Data Analysis Software
 

Analysis is the key to transforming marketing performance and inspiring customer relationships.  Using sophisticated data analytics and mining within PinPoint, users can generate a wide range of reports, which provide a high level view of the customer and the interaction of your products or services with them on a very granular scale.  

PinPoint offers marketers a high performance and compelling application to interact and develop customer data and build knowledge. Through an easy to use, highly visual, drag and drop interface providing intuitive analytical techniques, marketers can deliver actionable customer insights.  Marketers can perform analysis at key points throughout the marketing process to address specific challenges:

• Sophisticated segmentation identifying distinct customer groups
  
  
• Visualization across multiple dimensions to understand the whole picture
  
  
• Effective profiling to describe customer groups in simple language
  
  
• Summarized and aggregated information to support planning
  
  
• Response monitoring for ‘in-progress’ assessment of performance, to refine action
  
  
• Response analysis to inform and guide offers development and strategy
  
  
• Precise campaign targeting to improve relevance and timeliness, increasing response rates
  
  
• Customer behaviour informing rules that drive on-going dialogue and interaction
  
  
• Measurement and performance of KPI’s supporting better decisions

These market research data analysis reports can be arranged to display only the most relevant data critical to the success of a company’s marketing programs. Users can view charts and diagrams providing detailed data on areas of distribution, what’s selling and what’s not, identify cross-selling opportunities, effectively calculate cost distribution, assess household penetration, and see what your competition is doing in relation to your efforts.