CRM Database Marketing

The database marketing software provided by DataMentors is ideal for maintaining an effective CRM program for any size business. Now both enterprise and mid-market companies can have the same data management functionalities, meaning they will compete more frequently for the same opportunity. This is critical in today’s highly competitive, cost-concise environment, as it is far more cost effective to generate incremental revenue from an existing customer than to attract new ones.
 

As companies look to be even more flexible in their customer retention database marketing management efforts, more and more demands are being placed on the database marketing analyst and the database management software he or she uses to identify new revenue-producing opportunities. Database marketing analysis is becoming such an exact science that now companies using the right database marketing software or service can segment customers in more way than ever before thought possible.
 

DataMentors’ PinPoint allows marketers, among other things to, look (in great detail) at all the market’s influencing factors such as; competitive pressure, areas of greatest demand, product’s or service’s historical sales performance and regional cost analysis; to name just a few of the functionalities associated with this very robust database marketing software solution.
 

By leveraging this information, companies are given a true advantage over those competitors which don’t employ the same kind of database marketing services. Now the companies that are further solidifying the retention of their existing customers by proactively touching them with relevant information or offers can also confidently pursue new “non-organic” growth opportunities with confidence. 

Learn more about PinPoint, DataMentors' Database Marketing Solution.