While PinPoint is part of DataMentors’ overall business intelligence software solutions suite, it was originally created to stand-alone from DataMentors DataFuse service as a free-standing service offering or software application.

While DataFuse and PinPoint are complementary services, the value of the PinPoint data analysis software or service to a marketing driven company cannot be overstated. Using sophisticated data analytics within PinPoint, users can generate a wide range of reports, which provide a high level view of the customer and the interaction of your products or services with them on a very granular scale.

The database marketing software provided by DataMentors is ideal for maintaining an effective CRM program for any size business.Now both enterprise and mid-market companies can have the same data management functionalities, meaning they will compete more frequently for the same opportunity.

DataMentors’ data mining software and data mining services platforms are both based on three very basic but very necessary fundamental principles of data mining management: validation, standardization and analysis. ValiData is DataMentors’ data mining validation tool.

Data storage is growing at a near exponential pace with no end in sight. With this explosive growth in data storage comes a need for data analytics that will enable companies to leverage this wealth of information most cost effectively.

Today, there are many “out of the box” customer profiling software solutions available for business use. However, it is doubtful you’ll find any one of these customer profiling solutions to meet your specific needs just by the sheer fact that it is: “out of the box.”

It is important to conduct data validation prior to implementing any data cleansing practices. DataMentors’ ValiData is an embedded application working within the DataMentors’ DataFuse data scrubbing software, which ensures companies cleansed data output is of only the highest integrity.

A variety of modules within PinPoint enable DataMentors’ data campaign management services to offer end users the ability to build customized data management tools specific to their particular needs.

Master Data Management or MDM is a topic on every IT professional’s mind right now. With so many variations of data management tracking software on the market today, it’s difficult to be totally confident with a selection made.

Many companies consider marketing data conversion software as a stand alone service solution. To the contrary, it is a critical element in any marketing data analysis process.

DataFuse has proven to be an excellent tool for addressing almost any data quality initiatives. DataMentors places great emphasis on its data quality program, which has evolved into one of the industry’s leading data quality services.

Effective customer data integration is at the heart of any successful MDM deployment and DataMentors is a leader in providing customer data integration services as an ASP solution or, alternatively, providing customer data integration software as a licensed solution behind a customer’s firewall on the customer’s premise.

With more and more emphasis being placed on narrowly defined relationship marketing, there is a greater demand for effective contextual and psychographic clean marketing data services.

The importance of accurate data profiling can not be emphasized enough. Since profiling begins at the outset of a data management project, it is one of the core components for building a solid foundation for a variety of financial, sales, marketing, management, HR or product initiatives.