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This year alone businesses will squander away more than $2.5 billion dollars due to dirty data. That’s money which could have been delivered right to bottom lines or back into money making marketing initiatives.
While PinPoint is part of DataMentors’ overall business intelligence software solutions suite, it was originally created to stand-alone from DataMentors DataFuse service as a free-standing service offering or software application.
Analysis is the key to transforming marketing performance and inspiring customer relationships. Using sophisticated data analytics within PinPoint, users can generate a wide range of reports, which provide a high level view of the customer and the interaction of your products or services with them on a very granular scale.
The database marketing software provided by DataMentors is ideal for maintaining an effective CRM program for any size business.Now both enterprise and mid-market companies can have the same data management functionalities, meaning they will compete more frequently for the same opportunity.
Data storage is growing at a near exponential pace with no end in sight. With this explosive growth in data storage comes a need for data analytics that will enable companies to leverage this wealth of information most cost effectively.
Today, there are many “out of the box” customer profiling software solutions available for business use. However, it is doubtful you’ll find any one of these customer profiling solutions to meet your specific needs just by the sheer fact that it is: “out of the box.”
A variety of modules within PinPoint enable DataMentors’ data campaign management services to offer end users the ability to build customized data management tools specific to their particular needs.