Transactional Data Cleansing
NetEffect™ provides a real time web based data delivery service for data quality, enrichment, and record matching.
NetEffect™ offers users a real-time Transactional Cleansing and Matching (TCM) solution. With its sophisticated pattern based matching methodologies, even extremely corrupt records, which include; misspelled names, addresses, email address or phone numbers can be matched with extreme accuracy. Using various access methods, individual records are cleansed, matched and results delivered back to the end-user in “real-time.” Companies can immediately identify a potential security risk or marketing opportunity and be able to react to it instantly.
Consumers these days expect more personalized experiences and timely messages. Marketing programs must become automated to reach customers and prospects when they want to be reached, in whatever location, and through various media. Real-time data enhancement can be used to generate promotions tailored to the customer during each online visit.
Cleanse and Match Data in REAL Time
- Java based web services
- Single or batched transactional processing
- Real-time data cleansing and matching requiring only name and address
- Perpetual real-time single record database updating
- Instantly identify marketing opportunities or security threats
- Interface with the web service API using an installed thin-client or web browser application
Using the DataMentors NetEffects XML API, application developers can enhance data real time using the java based web service. Embedding the NetEffects web service into applications business logic is as simple as calling one method with the XML request and receiving the XML response.