Real-Time Data Quality and Integration
NetEffect provides a real time web based data delivery service for data quality, enrichment, and record matching.
In today’s high speed world, data is generated INSTANTLY. People are signing up for information on your website, clicking on your internet ads, viewing your facebook page, calling your customer service department, and interacting with your business on a variety of levels. By capturing this information as soon as it occurs, managers can react to consumers instantly.
Benefits of real-time data quality and integration:
- Customers receive better access to account information
- Sales teams can take advantage of more opportunities
- Support staff can resolve problems faster at lower costs
- Management can view consistent information across all lines of business
- Security threats or fraudulent activity can instantly be identified
With its sophisticated pattern based matching methodologies, even extremely corrupt records, which include; misspelled names, addresses, email address or phone numbers can be matched with extreme accuracy. Using various access methods, individual records are cleansed, matched and results delivered back to the end-user in “real-time.”
Cleanse and Match Data in REAL Time
- Java based web services
- Single or batched transactional processing
- Real-time data cleansing and matching requiring only name and address
- Perpetual real-time single record database updating
- Instantly identify marketing opportunities or security threats
- Interface with the web service API using an installed thin-client or web browser application
Using the DataMentors NetEffects XML API, application developers can enhance data real time using the java based web service. Embedding the NetEffects web service into applications business logic is as simple as calling one method with the XML request and receiving the XML response.

