Business and Consumer Data Insights

 

Successful Marketing Campaigns begin here.....
 

Does your data tell you the whole story? Accuracy of information and a targeted audience is crucial to the success of any marketing campaign. Marketing has grown much more targeted in recent years. Businesses can no longer be content with broad campaigns that produce low ROI. Rather, businesses need to be as precise as possible, utilizing email, demographics, geography and audience behavior to truly make a meaningful impact.

DataMentors offers Consumer Data (226MM) and Business Data (17MM), Specialty Lists (Insurance, Healthcare, Government and more), Brokered Lists (over 60,000+), and Email Lists.  Over 400 fields of demographic and firmographic data elements are available. Our databases are a blend from multiple sources and are further cleansed and enhanced with DataFuse, our data quality and integration software, yielding the most comprehensive marketing data in the industry - at prices significantly discounted from the average market’s rates.

Information such as lifestyle characteristics, income level, occupation and other relevant dimensions can be used to identify customer segments.  By breaking customers into groups, organizations are able to optimize product offerings, marketing communications, and other significant customer interaction initiatives.

 Using DataMentors' customer profiling software, data mining and visualization solutions and demographics data, you can develop a 360-degree view of your customer to:

• Increase customer acquisition
• Improve customer loyalty and relationships
• Identify new prospects
• Enhance marketing intelligence

Integrated with the demographics database is DataMentors’ proprietary ID numbering system, DataLink, which assigns a constant unique ID number to each consumer record and remains consistent through all processing updates.  DataLink provides unique benefits for marketing purposes, enabling users to quickly suppress customer names from prospecting campaigns.

NOW AVAILABLE: Out of Business Coding
We now offer Out-of-Business (OB) Coding as a monthly processing service. The Out-of-Business file is matched to a company’s business database to determine which customers are no longer in business. As part of a company’s overall business-to-business marketing strategy, knowing which customers are out-of-business saves considerable time and resources, especially when marketing resources must be carefully allocated.

ADDITIONALLY, Choose from a wide range of selects, such as: