Credit Union Data Quality and MCIF Solutions
According to CUNA (Credit Union National Association), annual average membership growth rates have been declining in recent years. In the 1980s, annual average membership growth rates were at 4%. The growth rate slipped from 1.4% in 2009 to 0.7% in 2010.
DataMentors offers low-priced data quality, database marketing, and MCIF (Marketing Customer Information File) solutions specifically tailored to the credit union community to help:
- Identify New Members
- Increase Member Loyalty, Retention and Membership
- Identify Cross-Sell and New Loan Opportunities
- Identify Loyalty Risks
- Improve Marketing Initiatives
- Optimize MCIF Quality
Data Quality
DataMentors' award-winning data quality solution, DataFuse, ensures that information remains accurate to effectively drive all your business decisions and processes. DataFuse integrates data from multiple sources, sets up unlimited match rules, matches and links data across any number of fields, standardizes names and generates customized reports. DataFuse is also highly regarded in the data quality space for its extreme flexibility and ease of householding.
DataFuse delivers state-of-the-art database power that’s flexible and accurate. A fully modular database preparation and integration system that’s beyond compare, DataFuse cleanses, integrates, standardizes, matches and prepares your data like no other system.
Marketing Analytics and MCIF Solutions
Using Pinpoint, our data mining and marketing analytics software, you can optimize the use of your MCIF in a variety of ways. PinPoint graphically presents information and customized reports through Venn diagrams, automated Excel reports, mapping distance calculators, ad-hoc queries, and much more. Use PinPoint to:
- Profile members for similiar products and services
- Analyze member demographics for new product offers and development
- Target key market groups, including baby boomers, Hispanics, and young adults
- Identify cross-sell opportunities, such as offering adult members incentives for signing up younger consumers in the household
- Analyze household profitability
- Research member account usage
Demographics
Our full business and consumer demographic database gives you the tools to develop a more comprehensive view of your members. Information such as lifestyle characteristics, income level, occupation, children in the household and other information can be appended to your MCIF. A complete, 360-degree view of your members enhances marketing campaign success, improves member loyalty and relationships, and increases member acquisition.
Integrated with the demographics database is DataMentors’ proprietary ID numbering system, DataLink, which assigns a constant unique ID number to each member record and remains consistent through all processing updates. DataLink provides unique benefits for marketing purposes, enabling users to quickly suppress member names from prospecting campaigns.
Financial Services Behavior Model Marketing
Our Financial Behavior Marketing Models provide objective behavioral intelligence on the current market. Models are research-driven, providing an objective 360-degree market view. These models can be appended directly to your MCIF to discover the financial behaviors of your members and prospects.
Segments include financial behavior, channel affinity and investment behavior. Use these models to discover which members are MOST LIKELY to:
- Obtain financial products via direct mail
- Switch primary financial relationships
- Use multiple financial relationships
- Invest in college savings plans
- Have net worth of over $1,000,000
- and much more
Contact DataMentors to learn more about our credit union solutions.
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or 813-960-7800
