Credit Union Marketing Solutions

DataMentors offers powerful data and processing packages specifically tailored to the credit union community. These packages are offered through our partnership with a CUSO (Credit Union Service Organization), South Carolina Financial Solutions, dba CU Knowledge SolutionsTM, will be offered by CU Knowledge SolutionsTM.

As a user of DataMentors’ data cleansing and MCIF solutions, South Carolina Federal quickly increased core processing system efficiency and MCIF (Marketing Customer Information File) quality. Bonnie Ciuffo, South Carolina Federal’s Chief Information Officer and President of South Carolina Financial Solutions, said, “DataMentors truly understands the unique needs of the credit union market. I am excited that we will be able to offer other credit unions the same unique benefits and competitive solutions powered by DataMentors.”

As credit unions struggle with growth and member retention in the marketplace, these competitively priced data packages have been designed to:

• Increase member loyalty, retention and membership
• Identify cross-sell and new loan opportunities
• Identify loyalty risks
• Improve marketing ROI

“In today’s financial world, credit unions must become more innovative in how they operate while protecting their culture of customer service” said Pete Giraldi, DataMentors’ Senior Vice President of Sales and Marketing. “Our partnership with South Carolina Financial Solutions provides an exceptional opportunity for credit unions of all sizes to leverage their competitive presence and remain a viable, solid option within the financial industry.”