Data Visualization and Mining - Marketing Analytics Solutions

The database marketing software provided by DataMentors is ideal for maintaining an effective CRM program for any size business. As companies look to be even more flexible in their customer retention database marketing management efforts, more and more demands are being placed on database marketing analytics and the database management software used to identify new revenue-producing opportunities.

Data mining, the extraction of hidden predictive information from large databases, helps companies focus on the most important information in their data warehouses. PinPoint is a powerful data mining solution, allowing companies to predict future trends and behaviors and make proactive, knowledge-driven decisions.

The strength of PinPoint’s marketing analytics capabilities is best represented by the manner in which PinPoint’s detailed information is managed and graphically presented to the end user, a process known as data visualization. Users can view results presented as multi-dimensional cross tabs, Venn diagrams, automated Excel interface reports, DB scoring segmentations, mapping distance calculators, and even ad-hoc queries.

With the click of a button, an end-user can easily drill down into the data for more detailed information in order to better aid in uncovering the necessary marketing intelligence to make informed sales and marketing decisions.

PinPoint enables scaling of analysis to multiple millions of data rows through its underlying column based data storage. It works on top of any open relational database or can stand alone.

PinPoint helps companies retain a strong competitive advantage through the identification of cross-sell and up-sell opportunities, customer acquisition and loyalty programs, and marketing plan development.

The Total Marketing Analytics Solution

• Field Statistics quickly give credibility to the database. The user can review and verify fields on the fly to determine the validity of the data. Information such as lowest, highest, and mean values are displayed for each field analyzed.
• Data Analysis gives full analytical access to create queries (filters), derived fields (including aggregates), and reports; including graphs, charts and mapping output. This allows users the capability to identify, interact and learn more about their customers to support marketing decisions through intuitive, fast descriptive and predictive analysis.
• Data Mining provides a fully integrated CHAID, decision-tree based data mining module for predictive insight into your customer. Create propensity to buy and churn models to both increase and maintain your current customer base.
• Cross Tabulation Reports profile trends and easily display how selected customer groups interact with one another.
• Distribution Reports are created with one drag-and-drop movement. Any field of information can be viewed within seconds enabling users the ability to maximize their database marketing efforts.
• Venn Diagrams show the interaction of several selections in a visual format. This allows exploration of groups that intersect, having one or multiple criteria in common.
• Virtual Fields can be created on the fly using data currently in the database, along with a large set of mathematical components.
• Profiling enhances the PinPoint analysis and visualization functionality by providing intuitive, wizard driven instructions for creating effective customer, prospect, or product purchase profiles. This tool allows any segment (or multiple segments) of customers to be profiled against the entire customer base and a report of key differentiating attributes is provided, including chi-square probability, index significance and z scores.
• Campaign Management combines customer insight and intelligence with the automated delivery of multi-channel, multi-stage marketing promotions, campaigns, and individual customer interactions. This module provides enterprise-wide campaign planning, scheduling, execution, and marketing automation for improved marketing.