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National Change Of Address (NCOA)The USPS estimates that nearly 25% of the country’s population changes address each year. This is a staggering fact and one which cannot be ignored by marketers. The vitality of any print-mail marketing initiative is predicated on having the most accurate address list possible. Anything less means missed sales opportunities and negative cost ramifications.

Provided by the Postal Service, the NCOA process uses more than 160 million records for near real-time change-of-address information. The NCOA process greatly improves a company's ability to cost effectively direct market residential and commercial customers using the most accurate and current address database available.

Prior to the execution of any print-mail initiative our clients can use the NCOA to authenticate the address accuracy of their database from one centralized location. By leveraging the functionality of the NCOA service, as part of their integrated marketing process, our clients can more quickly and accurately react to changing market conditions. This will greatly enhance the cost effectiveness of their relationship marketing efforts.

While the NOCA service is an optional service it is none the less an integral part of the overall DataMentors’ end-to-end marketing solution suite.

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