Bad Data Loss Meter

Appearing below is a paragraph taken from a DM Review article, which demonstrates the importance of Data Quality relative to customer databases and how much bad data can cost you if you don't.

"Bad data costs money. The Data Warehousing Institute (TDWI) estimates that data quality problems associated with customer contact data alone cost U.S. businesses more than $600 billion a year in postage, printing and staff overhead. This doesn't include losses from lost revenue, bad decisions and missed opportunities (see below) or losses from other types of bad data. A study of 599 businesses by PricewaterhouseCoopers led them to estimate that bad data is costing businesses $1.4 billion a year in accounting, billing and inventory snafus."

This May 2005 Special Report can be viewed in it entirety online at:

http://www.dmreview.iproduction.com/specialreports/20050531/1028545-1.html