DataMentors, a leading Data Quality Vendor, Partners with Cronin and Company
TAMPA, FL - September 16, 2008 - DataMentors, the industry leading full-service data quality and data management software solutions company, announced today it has signed a strategic partnership agreement with Cronin and Company, a leading provider of integrated marketing solutions.
The strategic alliance between these two prominent industry veterans successfully brings together expertise from all aspects of the marketing field to offer businesses an extremely cost effective, fully integrated marketing solutions suite.
DataMentors' president, Bob Orf, said the relationship between DataMentors and Cronin and Company makes very good business sense. "For years, via intuitive user interfaces, we've offered enterprise and mid-market companies access to highly accurate customer data for use in various targeted marketing initiatives and applications. Integrating the superior resources of Cronin's marketing communications with DataMentors' business intelligence analytics will enable customers to move more quickly to leverage and benefit from that data."
David Katz, vice president of database marketing at Cronin and Company, said the relationship provides his agency's clients access to extremely powerful business intelligence analytics. "DataMentors data-quality capabilities will help our clients determine the right marketing direction to pursue, by providing highly detailed segmentation and other insights not typically found in other BI tools. We're confident this enhanced knowledge will lead to their improved ROI and profitability."
"Our partnership lets companies convert information into knowledge, and knowledge into effective marketing strategies with measurable results easily and far more quickly than others within the industry," said Orf.
About DataMentors
DataMentors is a provider of database preparation and maintenance marketing solutions featuring DataFuse, Validata, PinPoint and Professional Services. These services are used individually or as an integrated end-to-end turnkey database solution for a clean, highly granular and accurate 360-degree view of the customer through data validation, transformation, standardization and householding. Offered as either a customer-premise installation or ASP delivered solution DataMentors leverages proprietary data discovery, reporting and analysis, campaign management, data mining and modeling practices, identifying insightful customer sales and marketing directions.
About Cronin and Company
Founded in 1947, Cronin and Company, LLC. www.cronin-co.com is a full-service marketing communications agency with more than $70 million in capitalized billings. The agency's integrated marketing communications capabilities include advertising, public relations, direct marketing, interactive, strategic planning, media, print and broadcast production, and market research. Cronin is a member of the American Association of Advertising Agencies and the Direct Marketing Association.