DataMentors, a leading Data Quality Provider, launches new brand identity

TAMPA, FL -July 15, 2009- DataMentors, the industry leading full-service Data Quality and Data Integration Solutions Company, announced today the launch of its newly refined corporate brand.

The new DataMentors image and corporate identity reinforces the company's leadership position in the data integration space. DataMentors' new branding encapsulates the endless accumulation of data and portrays the company's agility and ability to excel in the extremely fluid data management environment. "Our new brand is representative of our capacity to remain well balanced in a space that's in a perpetual state of flux," said Bob Orf, DataMentors President.

Gordon Daly, DataMentors' Director of Marketing, lead the development of the new brand identity program. The data streams graphic, which morphs into a stylized representation of the 'infinity' symbol, proved to be the ideal design element for effectively promoting the company's aptitude for continually making logic out of apparent chaos. Gordon stressed that a prerequisite for the development of a new brand was its need to effectively convey the correlation that exist between the company's dynamic traits and the characteristics of the industry in which the company conducts business.

Acknowledging the importance of maintaining a strong brand presence, Daly said, "Viewed in the abstract, growing a distinctive brand is like owning a fine automobile -without regularly applying protection to it, external influence will cause its luster to quickly fade and value to gradually vanish."