DataMentors provides improved Business Intelligence analytical software
TAMPA, Fl - May 22, 2008- DataMentors®, an industry leading full-service data quality and integration solutions company, announced today that it has enhanced its PinPoint Business Intelligence analytics software solution with Tier-1 campaign management functionality.DataMentors' PinPoint software now includes Tier-1 campaign management functionality at no additional cost. PinPoint's granularly analyzes databases, identifying and profiling customer and product data. After interpreting the information within a database this added PinPoint functionality enables businesses to prepare specific data designed to drive various marketing initiatives, more cost effectively. With PinPoint's Tier-1 campaign management tool, users can make customer queries, assign promo codes for tracking purposes and generate a variety of custom reports. In addition, companies can project returns on investments and generate detailed distribution lists for electronic or direct mail marketing programs, all from within the PinPoint solution. These PinPoint enhancements also give companies the ability to interpret performance data results from executed programs. "The integrated PinPoint additions provide initial support and directional insight to a company as it moves through the early preparation stages of a marketing program. These PinPoint functions are very well aligned to the needs of companies that don't require all the functionality of a fully optimized campaign management tool," said Bob Orf, DataMentors' president.
PinPoint's campaign management tool provides organized information, which more sophisticated campaign management programs can utilize to better plan and maximize the performance of the corporation's marketing efforts.
About DataMentors, Inc.
DataMentors is a provider of database preparation and maintenance marketing solutions featuring DataFuse, Validata, PinPoint and Professional Services. These services are used individually or as an integrated end-to-end turnkey database solution for a clean, highly granular and accurate 360-degree view of the customer through data validation, transformation, standardization and householding. Offered as either a customer-premise installation or ASP delivered solution DataMentors leverages proprietary data discovery, reporting and analysis, campaign management, data mining and modeling practices, identifying insightful customer sales and marketing directions.