The Arbor Day Foundation selects DataMentors' PinPoint Business Intelligence software
TAMPA, Fl - August 15, 2008 - DataMentors, a leading data quality and data integration service provider has been chosen by the Arbor Day Foundation to provide Business Intelligence Analytics software to enhance its customer service and overall member experiences.
The Arbor Day Foundation, founded in 1972, is the largest nonprofit organization dedicated to planting trees. Part of Arbor Day's on-going awareness efforts is the dissemination of relevant information on programs and initiatives, delivered to various and specific member subsets. This requires highly accurate data management functionality to ensure accurate, detailed profiling of its million-plus member base. Mike Ashley, the Arbor Day Foundation's Director of IT said the Foundation chose DataMentors' PinPoint software from a field of the leading data companies within the data management sector to resolve many of its Business Intelligence Analytics needs.
The Arbor Day Foundation will leverage the power of PinPoint to better understand it members' unique needs and aid in improving the effectiveness of its campaign management efforts. "Our continued growth necessitated we select not only a robust and flexible BI analytics software solution, but one that's also extremely scalable and able to evolve as our needs change over time," said Ashley.
"We are most pleased to have been selected by the Arbor Day Foundation from a distinguished field of data industry leaders, to provide them with business intelligence analytics solutions. Arbor Day's use of our PinPoint software will have a very positive influence on furthering its growth," said Bob Orf, DataMentors' president.
About the Arbor Day Foundation
The Arbor Day Foundation is a nonprofit conservation and educational organization of nearly one million members, with a mission to inspire people to plant, nurture, and celebrates trees. More information on the Foundation and its programs can be found at arborday.org, or by contacting Mark Derowitsch, public relations manager, at 1.888.448.7337.
About DataMentors
DataMentors is a provider of database preparation and maintenance marketing solutions featuring DataFuse, Validata, PinPoint and Professional Services. These services are used individually or as an integrated end-to-end turnkey database solution for a clean, highly granular and accurate 360-degree view of the customer through data validation, transformation, standardization and householding. Offered as either a customer-premise installation or ASP delivered solution DataMentors leverages proprietary data discovery, reporting and analysis, campaign management, data mining and modeling practices, identifying insightful customer sales and marketing directions.