Industry leading data quality company placed in the Magic Quadrant

TAMPA, Fla. - (BUSINESS WIRE) - August 26, 2007 - DataMentors, Inc., the industry leading full-service data quality and management solutions company, announced its inclusion on the 2007 Gartner "Magic Quadrant for Data Quality Tools, 2007" (Ted Friedman and Andreas Bitterer).

For vendors to be included in the Magic Quadrant, they must meet the following criteria:

• Offer stand-alone (not only embedded in, or dependent on, other products and services) packaged tools that are positioned, marketed and sold specifically for data quality applications.

• Deliver functionality that addresses, at a minimum, profiling, parsing, standardization, cleansing and matching. Vendors offering only narrow functionality (for example, only address cleansing and validation, or only matching) are excluded because they do not provide complete data quality tool suites.

• Support this functionality for data in more than one language, and specific to more than one country (in the case of address standardization).

• Maintain an installed base of at least 50 production customers for their data quality products.

• Demonstrate, via customer references, the use of the tools at an enterprise (cross-departmental or multi-application) level.

DataMentors' president Bob Orf said as companies continue to amass vast sums of disparate product and customer data, expectations on their IT and marketing departments continue to increase to effectively manage and leverage this wealth of information. Businesses are now seeking data service solution providers with front and backend capabilities, which meet these expectations, lessening the demands on IT resources, providing marketing departments capabilities to view data at the granular level and insure maximum ROI potential. "We are delighted by Gartner's evaluation and placement of DataMentors as we believe we are one of the leading companies in the data management industry and we think the placement is recognition of our primary focus on delivering industry leading customer service in data cleansing, mining, campaign management and profiling space is what got us here in the first place," said Orf.

About DataMentors, Inc.
DataMentors is a provider of database preparation and maintenance marketing solutions featuring DataFuse, ValiData, PinPoint and Professional Services. These services are used individually or as an integrated end-to-end turnkey database solution for a clean, highly granular and accurate 360-degree view of the customer through data validation, transformation, standardization and householding. Offered as either a customer-premise installation or ASP delivered solution DataMentors leverages proprietary data discovery, reporting and analysis, campaign management, data mining and modeling practices, identifying insightful customer sales and marketing directions.

The Magic Quadrant is copyrighted 2007 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

DataMentors. The way we pull your data together, sets us apart.©

For more information contact: Gordon Daly, Director of Marketing, +1.813.960.7800 x107