Industry leading data quality and data integration service provider hires seasoned marketing executive to drive company's growth and increase brand awareness.

TAMPA, Fla. - (BUSINESS WIRE)- September 25, 2007- DataMentors, Inc., the industry leading full-service data quality and management solutions company, announced today that Gordon Daly has been appointed Director of Marketing to drive key sales and marketing initiatives for the company.

Daly brings over 20 years of sales and marketing experience to DataMentors. Most recently he was responsible for channel development, strategic partnerships and sales & marketing strategy as Executive Director of Global Business Development at Simdesk, a Houston based software company, from 2005 to 2007. Prior to Simdesk he served as Vice President of Sales & Marketing at Rocketseed, an international relationship email software company from 2003 to 2005; Qwest Communications as Director of Marketing from 1998 to 2003; and MCI Wireless Communication as a Senior Regional Sales Manager from 1993 to 1998. Before joining MCI he served as an Account Supervisor at Saatchi & Saatchi Worldwide from 1991 to 1993; and he began his career in 1986 at Levine, Huntley, Schmidt & Beaver advertising, New York, holding a variety of senior positions including Management Director of an Automotive Manufacturer's account.

"Gordon's a proven creative marketer, possessing a broad business cross-section of sales and marketing successes. We are fortunate to have him join DataMentors at a time when his marketing skill sets align well to meet the growth opportunities before our company," said Robert Orf, DataMentors' president.

Daly said: "Influencing my decision to join the DataMentors team, in addition to the challenges and rewards typically associated with increasing demand and growing a brand, were Bob's [Orf] accomplishments and what he intends to accomplish. It was evident we shared a mutual vision of how to grow the business. He's truly an industry thought-leader and I'm most pleased to have the chance to work with him and some of the industry's most knowledgeable professionals in a category poised for explosive growth. It should prove to be an exhilarating ride."

Gordon attended Roanoke College and Johns Hopkins University and holds a bachelors degree in Advertising Communications from MICA.

About DataMentors, Inc.
DataMentors is a provider of database preparation and maintenance marketing solutions featuring DataFuse, ValiData, PinPoint and Professional Services. These services are used individually or as an integrated end-to-end turnkey database solution for a clean, highly granular and accurate 360-degree view of the customer through data validation, transformation, standardization and householding. Offered as either a customer-premise installation or ASP delivered solution DataMentors leverages proprietary data discovery, reporting and analysis, campaign management, data mining and modeling practices, identifying insightful customer sales and marketing directions.

DataMentors, DataFuse, ValiData and PinPoint are registered trademarks of DataMentors, Inc.

Contact:
Gordon Daly
Director of Marketing
813-960-7800