bios

Robert Orf, President

Bob Orf began his career in 1975 with the Federal Bureau of Investigation where he spent almost five years in the bureau’s counter intelligence division. He began his technical career in 1979 as a consultant with Time Sharing Resources (TSR), a New York-based time-sharing company. During his tenure with TSR, Bob worked with more than a dozen Fortune 500 companies. He helped oversee such diversified areas as communication network design, communication satellite traffic management, forecasting, market research, general ledger and sales tracking.

In 1987, Bob became one of the founders of OKRA Marketing Corporation, a database marketing firm which grew to 130 employees strong. Bob designed and developed the company’s initial mainframe and personal computer (PC) based householding and PC based access systems. John H. Harland Company acquired OKRA in 1996 and retained Bob to manage the Tampa office.

In 1998, Harland chose to relocate the Tampa-based resources. Rather than relocate, Bob saw a perfect opportunity to form a new company. Retaining members of his finely honed staff of expert programmers and analysts, Bob left Harland in 1999 to form DataMentors.

Bev Tannenbaum, Executive Vice President

Bev Tannenbaum started her career at the Federal Reserve Bank of Atlanta working in the computer-based banking business. She later managed the Electronic Funds Transfer Unit at the Federal Reserve Bank of New Orleans; then, in 1990, joined OKRA Marketing.

Throughout the OKRA years and then later, after the acquisition of OKRA by the John H. Harland Company, Bev managed 48 employees as the Director of Client Services as well as serving as a liaison between corporate marketing and the Tampa-based operations center. Her years of experience have allowed her to manage all areas of database marketing services from implementation and production to support, training and account management.

Working with Bob Orf since 1990, Bev joined him in creating DataMentors, Inc. Serving as DataMentors’ Executive Vice President, Bev realized the market’s need for a data services company dedicated to the quality of data that marketing departments rely on each day. Bev’s primary focus at DataMentors is Marketing, Account Management, and Administration.

Pete Giraldi, Senior Vice President of Sales and Marketing

Pete's sales and marketing expertise spans thirty years of success, including tenures as President of InfoUSA's Reseller Group, President of Donnelley Marketing and Vice President with Dun & Bradstreet.

As a member of DataMentors' Executive Steering Committee, Pete's breadth of data and marketing industry knowledge provides valuable insight into corporate direction and business strategy. His "hand's-on" management style, coupled with his knack for direct client engagement in order to identify client opportunities, during and after the sale, ensures the continued growth of DataMentors and success of our clients.

The company's direct sales, partner sales, customer support/service and marketing groups report directly to him, which helps maintain continuity in the products developed and delivered as well as the proliferation of the company's value proposition.

Jewell Kinnison, Vice President of Technical Services 

Jewell joined DataMentors in 2002.  Since then, she has steadily progressed through the ranks of the Technical Services department by demonstrating a vigilant focus on quality and customer service.  As Vice President of Technical Services, she oversees the management of Technical Services, Professional Services, and Operations. 

Prior to DataMentors, Jewell worked at a boutique software firm specializing in the deployment of Campaign Management and CRM solutions.  She led the major re-design of their flagship technical query tool, and was a key contributor on several enterprise-scale deployments.  She has been directly involved in every aspect of software deployment from participation in the sales cycle, through requirements gathering, design, build, training and testing phases.  Having the opportunity to work directly with the marketers at various Fortune 500 companies has given her the insight to understand precisely what it takes to build effective marketing solutions. 

Jewell got her professional start at a local marketing research company, Sterling Research Group, where she specialized in customer satisfaction survey analysis for hospitality clients like Harrah’s Casino and Hilton Hotels.  At its core, she studied the art of how to make customers happy.  Those fundamentals have influenced her approach to every project, because the perspective of the customer comes first.  Jewell holds a BS in Business Marketing from University of South Florida.

David Brinkley, Vice President of Business Intelligence and Technical Consulting

Dave Brinkley is both an athlete and a scholar. He studied within the Honors Math program at the University of California Berkeley before transferring on a full gymnastics scholarship to California State University. At Cal State Dave refined his interest in mathematics by majoring in Computer Science.

Dave's professional experiences have been laced with challenging positions at internationally recognized organizations. He has served as the Manager of Information Systems for Octel Communications, Manager of New Technologies at Wyse Technology, Information Systems Director with Fujitsu Computer Products of America, Chief Information Officer at Wood Associates and before joining DataMentors Dave was the Vice President of Technology at Clairvoyix.

With DataMentors, Dave has driven the development effort for the DataMentors solutions including the DataFuse application which is held in high regard within the Data Quality industry as the best relationship matching product on the market.

As the Director of Professional Services, Dave partners with clients to develop client-specific data driven processes, sales and marketing solutions. Using innovative techniques, his group will help to improve the performance, response rates and ROI for DataMentors’ clients.

Pierre Veronneau, Senior Systems Architect

Pierre began his career, in the early 1970s, in Canada, serving as a technical consultant for multiple corporations including Johnson &Johnson, Schering Plough, Banque Nationale de Paris, Bombardier MLW, Pirelli Cables, Reitmans and Blue Cross/Blue Shield, where he analyzed sales and marketing management systems and supervised the implementation of corporate mainframes, operating systems and OLTP systems.

Later, he served as Director of Software Engineering at NBS Southern, Inc. before joining OKRA Marketing in 1987 as a Senior Systems engineer. At OKRA, Pierre headed a team responsible for creating proprietary data management products including advanced database, search and reporting engines.

In 1999 Pierre applied his extensive database, programming and design knowledge, as one of DataMentors founding principles. Currently, he oversees a development team of analysts and programmers and with his “hands-on” management style he continues to remain engaged in the development of software solutions.