Data Quality and Business Analytics Solutions
Founded in 1998, DataMentors, LLC is staffed by industry veterans with proven success in designing and developing data quality and database marketing solutions. The founders of DataMentors – Bob Orf and Bev Tannenbaum – were previous executives of OKRA Marketing Corporation, a database marketing company. At OKRA, Bob and Bev were involved in the design, development, implementation and support of the company’s mainframe and PC-based relationship matching (householding) systems.
The market acceptance of the OKRA solutions and the financial success of the organization resulted in the purchase of OKRA by John H. Harland Company. This provided an opportunity for the founders to leverage their 35+ combined years of industry experience into the creation of DataMentors. With key members of their finely honed staff of expert programmers and analysts in tow, DataMentors settled in Tampa, Florida and is today a growing, vibrant, recognized community leader in the data quality and marketing analytics industry.
DataMentors provides a suite of technologically advanced and customer approved data quality software solutions that help companies identify, cleanse, standardize, match, analyze, and manage business and customer information. The company’s mission is to deliver a total database solution derived from a solid data quality foundation. DataMentors' products and services are targeted toward marketing and/or IT professionals to:
- Build clean, centralized, consistent marketing data warehouses through relationship matching and linking. Customer records are standardized and householded (at the product, account, customer, business and relationship level) from multiple disparate back office systems.
- Perform comprehensive analysis and customer profiling, utilizing visualization, query/reporting, campaign management, data mining, mapping and modeling.
- Segment and execute marketing campaigns (mail, email, print, etc.) targeted at existing and prospective clients.
- Analyze campaign responses and associated research.
- Enhance data with full business and consumer data, demographics, firmagraphics, emails, and behavior models for targeted customer acquisition and retention campaigns.
Many of DataMentors’ current customers were customers from the days of OKRA. The loyalty speaks volumes to the customer-centric culture of the organization. With a growing customer base, the company remains focused in their quest to provide customers with insightful information used for successful and profitable business decisions.
DataMentors' has consistently been recognized in the Gartner Magic Quadrant for Data Quality Tools and is also a SSAE 16 type 2 compliant network and facility.