Founded in 1998, DataMentors, Inc. is staffed by industry veterans with proven success in designing and developing database marketing solutions. The founders of DataMentors – Bob Orf and Bev Tannenbaum – were previous executives of OKRA Marketing Corporation, a database marketing company. At OKRA, Bob and Bev were involved in the design, development, implementation and support of the company’s mainframe and PC-based relationship matching (householding) systems.

The market acceptance of the OKRA solutions and the financial success of the organization resulted in the purchase of OKRA by John H. Harland Company. This provided an opportunity for the founders to leverage their 35+ combined years of industry experience into the creation of DataMentors. With key members of their finely honed staff of expert programmers and analysts in tow, DataMentors settled in Tampa, Florida and is today a growing, vibrant, recognized community leader in the data quality and database marketing industry.

DataMentors provides a suite of technologically advanced and customer approved software solutions that help companies identify, cleanse, standardize, match, analyze, and manage business and customer information. The company’s mission is to deliver a total database solution derived from a solid data quality foundation. DataMentors' products and services are targeted toward marketing and/or IT professionals to:

- Build clean, centralized, consistent marketing data mart or data warehouses, where the need to identify, link, and standardize customer records (at the product, account, customer, business and relationship level) from multiple disparate back office systems is the issue.

- Perform intelligent analysis of cleansed data in order to segment, cross-sell, up-sell and mine the customer base.

- Segment and execute marketing campaigns (mail, email, print, etc.) targeted at existing and prospective clients.

- Analyze campaign responses and associated research.

Many of DataMentors’ current customers were customers from the days of OKRA. The loyalty speaks volumes to the customer-centric culture of the organization. With a 100% customer retention level and a growing customer base, the company remains focused in their quest to provide customers with insightful information used for successful and profitable business decisions .