Blogs
Email Marketing: Send, Click and Analyze
Monday, 26 March 2012 18:49Email marketing is one of the most successful and cost effective methods to market your business. As a marketer, you compete for a scarce resource – your customers’ and prospects’ attention. Have you ever wondered why one email campaign gets a 25% open rate, and the next tanks? Many possible variables determine the success of your email marketing.
Are you Listening to ALL of Your Data? - A DataMentors Data Quality Blog
Friday, 16 March 2012 20:25The Data Deluge. BIG Data. The Data Explosion. HUGE Data. People post to social media sites, pictures and videos are posted on-line, credit cards are processed continuously, music is downloaded, and on and on data accumulates. Enterprises are overflowing with data, amassing terabytes and even petabytes of information.
The Mobile Explosion
Wednesday, 07 March 2012 19:10A DataMentors Data Quality Blog -
Smartphones and tablets are taking over. Gartner predicts that by 2015, tablet computers will outsell PCs by 60 percent. More consumers are using these devices for managing their daily lives. Marketers must learn to take advantage of the new mobile mind-set.
Analyzing More Data at Greater Speeds
Monday, 05 March 2012 18:52The Data Deluge
Data is growing exponentially, experiencing unprecedented growth at phenomenal speeds. Did you know that Worldwide IP traffic will quadruple by 2015 and that more than 3 billion videos are watched on YouTube daily? By 2015, nearly 3 billion people will be online, pushing the data created and shared to nearly 8 zettabytes.
Looking Ahead - CRM 2012
Tuesday, 22 November 2011 15:40CRM (Customer Relationship Management) has dramatically shifted in the past few years. With the emergence of social media, the burden of a tough economy, and new products constantly arising on the horizon, companies have had to adjust to the new CRM landscape. Looking ahead to 2012, new trends are dramatically refreshing the popularity and success of CRM strategies.
Real-Time Marketing and Data Quality
Tuesday, 08 November 2011 20:55Real-Time Marketing – Engaging your Customer - A DataMentors’ Data Quality Blog
Consumers these days expect more personalized experiences and timely messages. Marketing programs must become automated to reach customers and prospects when they want to be reached, in whatever location, and through various media.
Data Quality and Social Media Marketing
Tuesday, 25 October 2011 14:49Data Quality and Social Media Marketing
One of the largest Twitter accounts, USA Today, was recently hacked. The Twitter account of NBC and Fox News were also recently compromised. False information was posted by a group called “The Script Kiddies”.
But Wait! There's More! - Drive Time Analysis
Thursday, 08 September 2011 09:08The tools afforded businesses today that target databases with efforts to manage and maintain them are being recreated and enhanced, incessantly. As one use is realized, another purpose unfolds and the drawing board is revisited.