The US Postal Service recently announced that it plans to raise rates in 2011 by as much as 5.6%.  Ok.. so it will cost a little extra to send a card to Aunt Dorothy next year.  However, marketers and catalogers who rely on direct mail will have to pay a hefty increase in postage dollars to keep in line with current operational and marketing plans.

 

Let’s face reality, folks.  The economy is still floundering, inflation is still exceedingly low and we still have to watch every penny that leaves our pockets.  Whether balancing a personal or a corporate budget, we are looking at every line item with an intensely strong magnifying glass and thinking twice before ordering that extra box of paper clips. 

 

 

The doors opened for business and the company grew
As customers shopped and bought,           
leaving their names and addresses, too.
The most recent industry statistics indicate that 25% of American business data is useless. This year alone businesses will squander away more than $2.5 billion dollars. That's money which could have been delivered right to bottom lines or back into money making marketing initiatives. This is a serious issue and one businesses need to acknowledge. However, it's so overwhelming that businesses are not certain where to begin to correct this situation. Tired of your direct mail pieces being returned stamped, ‘No Such Occupant’?  According to the USPS, 17.8% of direct mail has some type of error or major addressing deficiency.

 

Arguably, the most significant marketing advancement in recent history is the advent of targeted One-to-One Relationship marketing.  This ability pretty much came about as a result of a symbiotic relationship between the Internet and the ever-mounting wave of data being amassed by companies.

The Five W’s….Get to Know Your Customer  -  “WHO are my customers?”; “WHAT are their interests?”; “WHERE do they live?”; WHEN are they most likely to purchase?”; “WHY do they develop brand loyalty?

Did you know that more than 25% of company data is flawed?  Corporate databases double in size every six months.  Before you know it, your database is filled with poor, inconsistent data.  Dirty Data that can pack a heavy punch to your bottom line.

I ran across an article the other day, think it was in BtoB Magazine, discussing how social media usage among b2b marketers was soaring as a result...

Recently,  Deliver Magazine had a short snippet about going green.  Specifically it cited that snail mail was not a major culprit...

I’ve been reading a lot lately about integrated customer marketing. The other day I ran across a...

There’s been a lot of buzz lately about In-Memory Business Intelligence processing.  In fact, I came across...

I recently read a “tit-for-tat” article, in DM News, between two direct marketing aficionados.  They were debating what makes...

Should marketers consider establishing exclusive strategic alliances with Data Quality and Business Intelligence Analytics companies to provide truly 360 degree solutions to their clients?

 Today, most corporations are tightening the screws on their corporate cash coffers. << Start < Prev 1 2 Next > End >>

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