I ran across an article the other day, think it was in BtoB Magazine, discussing how social media usage among b2b marketers was soaring as a result...

Recently,  Deliver Magazine had a short snippet about going green.  Specifically it cited that snail mail was not a major culprit...

I’ve been reading a lot lately about integrated customer marketing. The other day I ran across a...

There’s been a lot of buzz lately about In-Memory BI processing.  In fact, I came across...

I recently read a “tit-for-tat” article, in DM News, between two direct marketing aficionados.  They were debating what makes...

Listen to an engaging and informative conversation, between Eric Kavanagh, host of DMRadio and Greg Kingen, regional vice president of DataMentors, about the future direction of data quality and business intelligence analytics software. Hear about product upgrades and new product initiatives coming form DataMentors, created to help businesses maximize the performance and revenue potential of their databases.

Should marketers consider establishing exclusive strategic alliances with Data Quality and BI Analytics companies to provide truly 360 degree solutions to their clients?

 Today, most corporations are tightening the screws on their corporate cash coffers.

There is a tsunami of data pouring into corporate databases from a plethora of data entry points. Most of these entry points are likely the result of increased Internet accessibility. With the massive influx of data streaming into a company won't the chances for dramatic increases in bad data grow exponentially?

Let's assume you've invested wisely in maintaining your database's data quality and taken the necessary steps to insure the information is regularly cleansed.  Now what are you going to do with this wonderful intelligence cache'?

 

The ability to interpret and manipulate data very quickly at an extremely granular level is here. 

 

The latest buzz word for integrating databases is MDM (Master Data Management). I continue to hear about the billions of dollars American businesses, unnecessarily, squander away each year as the result of using dirty data. How many times have you been on a web site and typed random characters ("babble") into select fields? If your database continues to add the same customer records over and over again, it's suffering from "Datadupitis." << Start < Prev 1 2 Next > End >>

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