Email marketing is one of the most successful and cost effective methods to market your business. As a marketer, you compete for a scarce resource – your customers’ and prospects’ attention. Have you ever wondered why one email campaign gets a 25% open rate, and the next tanks? Many possible variables determine the success of your email marketing.

The Data Deluge. BIG Data. The Data Explosion. HUGE Data. People post to social media sites, pictures and videos are posted on-line, credit cards are processed continuously, music is downloaded, and on and on data accumulates. Enterprises are overflowing with data, amassing terabytes and even petabytes of information.

A DataMentors Data Quality Blog -
Smartphones and tablets are taking over. Gartner predicts that by 2015, tablet computers will outsell PCs by 60 percent. More consumers are using these devices for managing their daily lives. Marketers must learn to take advantage of the new mobile mind-set.

The Data Deluge
Data is growing exponentially, experiencing unprecedented growth at phenomenal speeds. Did you know that Worldwide IP traffic will quadruple by 2015 and that more than 3 billion videos are watched on YouTube daily? By 2015, nearly 3 billion people will be online, pushing the data created and shared to nearly 8 zettabytes.

CRM (Customer Relationship Management) has dramatically shifted in the past few years. With the emergence of social media, the burden of a tough economy, and new products constantly arising on the horizon, companies have had to adjust to the new CRM landscape. Looking ahead to 2012, new trends are dramatically refreshing the popularity and success of CRM strategies.

Real-Time Marketing – Engaging your Customer - A DataMentors’ Data Quality Blog

Consumers these days expect more personalized experiences and timely messages. Marketing programs must become automated to reach customers and prospects when they want to be reached, in whatever location, and through various media.

Data Quality and Social Media Marketing

One of the largest Twitter accounts, USA Today, was recently hacked. The Twitter account of NBC and Fox News were also recently compromised. False information was posted by a group called “The Script Kiddies”.

The tools afforded businesses today that target databases with efforts to manage and maintain them are being recreated and enhanced, incessantly. As one use is realized, another purpose unfolds and the drawing board is revisited.

As the economy continues to heat up, companies are relying more and more on demand-driven engines to add prospects to the pipeline.  In today’s information age, consumers gather much of their information on-line.  Marketers must understand what consumers need and want instead of pushing marketing messages at them.

Any Customer Relationship Management (CRM) initiative begins with clearly understanding your customer.  Relationships with customers are not possible without knowing who your customers really are, what they value, and what they want to buy. An enterprise-wide "360-degree customer view" based on highly cleansed data and demographical insights supports all marketing, service, support and sales efforts.

Email marketing is one of the most successful and cost effective methods to market your business. As a marketer, you compete for a scarce resource – your customers’ and prospects’ attention. Have you ever wondered why one email campaign gets a 25% open rate, and the next tanks? Many possible variables determine the success of your email marketing.

The Data Deluge. BIG Data. The Data Explosion. HUGE Data. People post to social media sites, pictures and videos are posted on-line, credit cards are processed continuously, music is downloaded, and on and on data accumulates. Enterprises are overflowing with data, amassing terabytes and even petabytes of information.

A DataMentors Data Quality Blog -
Smartphones and tablets are taking over. Gartner predicts that by 2015, tablet computers will outsell PCs by 60 percent. More consumers are using these devices for managing their daily lives. Marketers must learn to take advantage of the new mobile mind-set.

The Data Deluge
Data is growing exponentially, experiencing unprecedented growth at phenomenal speeds. Did you know that Worldwide IP traffic will quadruple by 2015 and that more than 3 billion videos are watched on YouTube daily? By 2015, nearly 3 billion people will be online, pushing the data created and shared to nearly 8 zettabytes.

CRM (Customer Relationship Management) has dramatically shifted in the past few years. With the emergence of social media, the burden of a tough economy, and new products constantly arising on the horizon, companies have had to adjust to the new CRM landscape. Looking ahead to 2012, new trends are dramatically refreshing the popularity and success of CRM strategies.

Real-Time Marketing – Engaging your Customer - A DataMentors’ Data Quality Blog

Consumers these days expect more personalized experiences and timely messages. Marketing programs must become automated to reach customers and prospects when they want to be reached, in whatever location, and through various media.

Data Quality and Social Media Marketing

One of the largest Twitter accounts, USA Today, was recently hacked. The Twitter account of NBC and Fox News were also recently compromised. False information was posted by a group called “The Script Kiddies”.

The tools afforded businesses today that target databases with efforts to manage and maintain them are being recreated and enhanced, incessantly. As one use is realized, another purpose unfolds and the drawing board is revisited.

As the economy continues to heat up, companies are relying more and more on demand-driven engines to add prospects to the pipeline.  In today’s information age, consumers gather much of their information on-line.  Marketers must understand what consumers need and want instead of pushing marketing messages at them.

Any Customer Relationship Management (CRM) initiative begins with clearly understanding your customer.  Relationships with customers are not possible without knowing who your customers really are, what they value, and what they want to buy. An enterprise-wide "360-degree customer view" based on highly cleansed data and demographical insights supports all marketing, service, support and sales efforts.

Email marketing is one of the most successful and cost effective methods to market your business. As a marketer, you compete for a scarce resource – your customers’ and prospects’ attention. Have you ever wondered why one email campaign gets a 25% open rate, and the next tanks? Many possible variables determine the success of your email marketing.

The Data Deluge. BIG Data. The Data Explosion. HUGE Data. People post to social media sites, pictures and videos are posted on-line, credit cards are processed continuously, music is downloaded, and on and on data accumulates. Enterprises are overflowing with data, amassing terabytes and even petabytes of information.

A DataMentors Data Quality Blog -
Smartphones and tablets are taking over. Gartner predicts that by 2015, tablet computers will outsell PCs by 60 percent. More consumers are using these devices for managing their daily lives. Marketers must learn to take advantage of the new mobile mind-set.

The Data Deluge
Data is growing exponentially, experiencing unprecedented growth at phenomenal speeds. Did you know that Worldwide IP traffic will quadruple by 2015 and that more than 3 billion videos are watched on YouTube daily? By 2015, nearly 3 billion people will be online, pushing the data created and shared to nearly 8 zettabytes.

CRM (Customer Relationship Management) has dramatically shifted in the past few years. With the emergence of social media, the burden of a tough economy, and new products constantly arising on the horizon, companies have had to adjust to the new CRM landscape. Looking ahead to 2012, new trends are dramatically refreshing the popularity and success of CRM strategies.

Real-Time Marketing – Engaging your Customer - A DataMentors’ Data Quality Blog

Consumers these days expect more personalized experiences and timely messages. Marketing programs must become automated to reach customers and prospects when they want to be reached, in whatever location, and through various media.

Data Quality and Social Media Marketing

One of the largest Twitter accounts, USA Today, was recently hacked. The Twitter account of NBC and Fox News were also recently compromised. False information was posted by a group called “The Script Kiddies”.

The tools afforded businesses today that target databases with efforts to manage and maintain them are being recreated and enhanced, incessantly. As one use is realized, another purpose unfolds and the drawing board is revisited.

As the economy continues to heat up, companies are relying more and more on demand-driven engines to add prospects to the pipeline.  In today’s information age, consumers gather much of their information on-line.  Marketers must understand what consumers need and want instead of pushing marketing messages at them.

Any Customer Relationship Management (CRM) initiative begins with clearly understanding your customer.  Relationships with customers are not possible without knowing who your customers really are, what they value, and what they want to buy. An enterprise-wide "360-degree customer view" based on highly cleansed data and demographical insights supports all marketing, service, support and sales efforts.