DataMentors

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DataMentors selected as key technology provider for next-generation CEP software

TAMPA, FL - February 23, 2010 - DataMentors today announced that it has been selected by Global Enterprise Marketing Solutions (GEMS) to provide critical processing functionality in its "next-generation" Complex Event Processing (CEP) software.

Datamentors' DataFuse, the industry leading data standardization software, and NetEffect, a real-time transactional based cleansing and matching (TCM) software, will provide much of the data standardization underpinnings that will help facilitate optimum performance from Global Enterprise Marketing Solutions' (GEMS) new paradigm-shifting CEP technology.

GEMS technology is the first commercial event pattern language that includes an operator to express causality in the moment. This new real-time CEP technology enables companies to simultaneously examine historical, current, and predictive data.

GEMS ability to instantly compile data from thousands of disparate data-streams and conduct nesting pattern evaluations quickly and accurately is dependent on DataMentors' standardization and householding software. DataMentors' processing speeds are necessary to enable the GEMS technology to deliver insights and models instantly to end users, which result in much higher levels of accurately predicting future events.

"We are most pleased to have been selected by GEMS to provide much of the behind the curtain processing, that's necessary in order for GEMS to deliver this entirely new process for accurately identifying potential future customer, prospect and market actions or purchase decisions. Companies will no longer merely use historical information to gain future insights. Now they will be able to predict future customer movements using a combination of past and current data so they'll know; where to be, when to be there and who will be there far more accurately than ever before," said Bob Orf, President of DataMentors.

GEMS CEO, Dr. Van Mayros says, "Our company's first at being able to make sense of the unexpected and find proactive predictive propensities and probabilities for ninety percent of the country's homes and businesses. We chose DataMentors because of its exceptional customer focus, processing power, leadership and stability within the industry."

Every six months corporate databases double in size. This exponential growth is partially attributable to the millions of new remote data access points such as those coming from the Internet. This increase in self-provisioning data volume enhances the likelihood of proportionately increased data entry errors. There appears to be no end in sight to this growth trend, which means companies must better prepare their databases if they are going to succeed in a more granular and real-time data environment.

DataMentors provides an integrated suite of Data Quality (DQ), Data Integration, Business-Intelligence analytics (BI), Predictive Modeling and Event Pattern Recognition (EPR) software and services spanning a broad cross-section of business categories including: retail, education, financial, hospitality, healthcare, cellular, cable, satellite, telecommunications and utility sectors.

DataMentors’ DQ solution, DataFuse , incorporates highly sophisticated algorithms that enable in-depth data validation, data profiling, data scrubbing, data standardization, data cleansing and data householding of corporate data from individual or multiple and disparate databases.

DataMentors’ BI Analytics solution, PinPoint , was created to help businesses maximize the performance of their cleansed databases; enabling better identification and understanding of customer characteristics, individual nuances, and purchasing traits.

DataMentors’ NetEffect™ , a “real-time” web service, allows companies to manage data, not only as batches, but also on a transactional basis, making the service ideally suited for a variety of both security and target marketing applications.

DataMentors’ EPR solution enables companies to examine previous customer and product activities and/or events and current “influencers” from thousands of external data resources in order to provide more targeted insight into potential actions necessary for immediate and future engagements.

To learn more about the entire DataMentors data management and integration solution suite and how it can help you grow your business and its profits, contact us.